Craft over speed
We would rather deliver late than deliver thin. Thread quality and guna are never negotiated.
ছেৰেকি
About us
A woman's strength,
a woman's creativity.
Sereki is a contemporary handloom design house celebrating the richness of Assam's heritage a curated design approach and craftsmanship that keeps artisanal values and elegance in the same drape, blending tradition with the modern.
Handwoven in Assam✦Muga · Paat · Kesa✦Since 1993✦Mekhela Sador✦32 years of trust✦Shipped worldwide✦Loom to drape✦Handwoven in Assam✦Muga · Paat · Kesa✦Since 1993✦Mekhela Sador✦32 years of trust✦Shipped worldwide✦Loom to drape✦
The founder
Reema Khargaria
Founder & Creative Director
She is the driving force behind the brand. Sereki started in 1993 as RIHA Reema Industries of Handloom and Art. It began as a hobby with four looms, not as a profession. Customers adored the workmanship, so it stayed on.
There is still no signboard outside the shop. It doesn't even look like a shop. And yet, for 32 years, 90 percent of the people who buy from her come back.
Her eye for authenticity with elegance is rooted in her love for Assamese culture which eventually gave birth to Sereki. She works largely in pastels, and is known among her customers for never compromising on thread quality or on the silver and golden guna used in her sarees.
"Mokhela Sador has become a treasure to own. Ageless, minimalistic, and made to be inherited."
The co-founder
Anuksha Khargharia
Co-Founder · Digital & Brand
Anuksha is responsible for taking the atelier digital. She heads marketing, promotions across domestic and international markets, and collaborations that carry Assamese handloom further than a signboard ever could.
She is also a psychologist who runs her own mental health clinic in Bangalore and it shows: she loves talking to Sereki's customers, and every conversation quietly improves the experience of her homegrown brand.
Customer-firstGlobal shippingMade-to-order
What we hold on to
Four promises, woven in.
Ageless, not trendy
Minimal, pastel-leaning, quietly opulent. Designs meant to look right twenty years from now.
Yours, literally
Customisation is not an add-on. Dream a colour or a motif and it gets woven for you alone.
Assam, everywhere
From Guwahati to Sydney so anyone away from home can drape home whenever they miss it.
"To preserve and promote the indigenous and exquisite handloom craftsmanship of the weavers of North East India."
Our mission
Next chapter
Meet the hands at the loom.
Behind every Sereki drape is a weaver with a name, a village and a reason. Their stories are the best thing we own.
Our artisans